San Diego Gas & Electric: Innovation in a Learning Organization

Published by the Association for Demand Response (October 2013) and funded by DOE as part of the National Action Plan on DR, this case study examines how systems thinking and an open attitude can help utilities innovate, learn, and view smart meter rollouts as opportunities to proactively reach out to their entire customer base. Relevant for other utilities regardless of size or governance structure, the approach earned SDG&E the enthusiastic support of the California Public Utility Commission, who saw how responsive the utility was being to consumers as well as anticipating and correcting problems before they occurred.