Low Income Consumer Decision Making

Published by the Low Income Energy Issues Forum (June 2014) and funded by DEFG, this meta-analysis examines 70 studies, presentations, and articles. The research supports that when low-income families have reasonable options for their energy use, assistance in understanding the tradeoffs, and the ability to manage their choices, they will choose to exercise control for the simple reason it will free up cash they can apply to other expenses. The study highlights seven practices that consistently yield the greatest possibilities for success by combining context, literacy, options, advice and feedback.