Use it or Lose it: Keeping Your Seat at the Head of the Trusted Energy Advisor’s Table

Research confirms that most utility customers view their incumbent provider as their trusted energy advisor — yet they are open to other entities if they seem more responsive to their needs. This article, published in the Summer 2017 issue of Western Energy magazine, examines that to maintain a leadership position, utilities must move beyond their traditional role of supplying electricity, water and gas, and become active participants in their customers’ decisions relating to environmental priorities, expenses, comfort and convenience