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Judith began her consulting practice in 1987, initally specializing in systems consulting, organization alignment, and strategic marketing. She simultaneously served as President of Polar Spring Corporation, a start-up that invented a freeze crystallization technology for water purification. In the mid-nineties, To the Point's focus shifted to marketing communications and large scale web applications as Judith formed strong ties with a talented multi-disciplinary team. Under her creative direction, this virtual agency, Raise the Bar, contributed to major innovations in online communities, publishing, and content management; as well as various forms of multimedia.
Prior to To the Point, Judith spent five years at Apple Computer as a product manager, marketing manager, and the company's first strategic planning manager. A high-energy entrepreneur with a fine arts degree from Cornell University's School of Architecture, Art, and Planning, she applies a visual mindset, astute business acumen, and a facility for clear communication to high tech marketing. Contact Judith.
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