AltaVista

A new management team was hired by this pioneer of Internet search to refocus the company on its core business. To the Point was brought in to manage the re-branding activities, analyst and public relations program, and to create sales support materials and a guerilla marketing program. We turned around relationships with key analysts and search gurus resulting in a solid, positive reception for the site relaunch in fall of 2002. We provided all strategic communications support, working with the parent company, CMGI, and transitioning out after the company was sold to Overture in 2003.

Deliverables:

• Marketing plans and budgets
• Analyst strategy, presentations, and briefings
• Press campaigns (plans, releases, media development and follow-up)
• Logo and corporate identity
• Presentation template
• Web site designs
• Assorted collateral
• Sales tools and training materials
• Brand and Sales Videos
• Trade show presentations
• Two trade show booths and podium elements
• Assorted presentations
• Print ads
• Sales CD
• Guerilla marketing plans, training materials, and relationship development

Collaborating with To the Point

• Orr Consulting
• S4i
• The Visual Group
• Garthwait & Griffin Films
• Sperans Communications