Alchemedia Technologies

An Israeli start-up introducing their technology in the U.S., this developer of image protection software used To the Point and its Raise the Bar virtual agency to re-brand the company and products. We also developed the first production sites using the company's technology. We functioned as an extension of the marketing department until there were people in place to assume the day-to-day operations.

Deliverables:

• Market segmentation studies
• Market requirements definitions
• Product introduction plans
• Marketing plans
• Logo, corporate identity, and branding
• Corporate Web site
• dotcom service application
• Modular collateral system
• Assorted collateral and chatchkas
• Sales tools and training materials
• Video and trade show presentations
• Trade show booth and podium elements
• Presentation template
• Assorted presentations (investors, internal customers, partner prospects)
• Direct mail campaigns
• Press releases
• Print ads
• Splash screens and icons

Collaborating with To the Point

• Orr Consulting
• The Visual Group
• S4i
• Media Net Link
• Big Chief Partners
• Garthwait & Griffin Films
• Peter Fox Photography
• Windward Communications
• Versant (*led the re-branding effort)
• Lutris Technology
• Chris Salter
• Eric Berendt
• Whitney Wood
• Wendy McConachie