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This thought leadership video explains the vision of Capgemini's utility practice group as well as the vision for the Smart Grid shared by leading North American utilities. Experts from Stanford University, NRDC, The Brattle Group, Ausra, Acterra join utility execs from Hydro One, PG&E, SDG&E, and National Grid to tell the story.
| Raise the Bar Participants To the Point Livoni Design Garthwait & Griffin Peter Fox Photography |  |
We developed a marketing strategy for an integrated campaign, sales training and customer presentations, collateral, a promotional icon and videos to support the Capgemini utility practice group.
| Raise the Bar Participants To the Point Livoni Design Garthwait & Griffin Peter Fox Photography | |
Guest Artisans Rick Smith Design |
National Grid US, the second largest utility in North America, has a clear vision for its future including renewable generation, a smart grid, and innovative demand management programs. This video explains how their vision responds to consumer concerns.
| Raise the Bar Participants To the Point Livoni Design Garthwait & Griffin Grayfox Productions | |
The first of our Renewable Reality Microdocs, this short piece explains the workings of the wireless mesh digital communication network that is being applied to the analog power infrastructure to create the Smart Grid.
| Raise the Bar Participants To the Point Livoni Design Garthwait & Griffin | |
This history of Logitech reflects the direction and values of the Company. We added extra features on management style and DNA to make it easier for new hires to come up to speed on the corporate culture.
| Raise the Bar Participants To the Point Garthwait & Griffin | |
This video described this Canadian utility's ground-breaking vision for the Smart Grid and actual progress on deploying one of the first Smart Meter programs in North America. One version was created for industry leaders attending the 2008 Edison Electric Institute conference. A second version, The Future of Electricity, targeted to consumers is being used to help educate the public and community leaders.
| Raise the Bar Participants To the Point Livoni Design Garthwait & Griffin | |
Logitech's audio business unit wanted to push new ground at the Company with a microsite that explained the subtleties of audio equipment to a broad consumer audience. We leveraged our interviews with the team, previously unused photo assets, and our earlier video productions to create a dynamic and energetic web content and viral video stories that reflect the passion of the team.
| Raise the Bar Participants To the Point Garthwait & Griffin Peter Fox Photography | |
Guest Artisans Rick Smith Design |
This video was designed as an opening piece for channel events and sales calls. The goal was to communicate the passion and technical expertise of the Logitech audio team as well as convey the investment being made by the Company to create top quality personal audio products for the digital consumer.
| Raise the Bar Participants To the Point Garthwait & Griffin Peter Fox Photography | |
Guest Artisans GG Films |
This video was designed to motivate the internal audio team, introduce the culture to new hires, and communicate the passion and expertise of the team to the rest of the Company.
| Raise the Bar Participants To the Point Garthwait & Griffin | |
This high-energy piece was designed to open Check Point's annual customer and channel conference as well as provide an accent to sales presentations.
| Raise the Bar Participants To the Point Garthwait & Griffin | |
This video celebrates the passion of the employees who make Logitech such an incredible place to work. People throughout the Company contributed interviews and photographs and it reflects their enthusiasm as well as Logitech's distinctive brand.
| Raise the Bar Participants To the Point Garthwait & Griffin | |
This historical view of the Company includes interviews with co-founders Pierlugi Zappacosta and Giacomo Marini as well as other early executives and engineers. They reflect on the contributions made by Chairman Daniel Borel and CEO Guerrino Deluca as well as the culture and brand.
| Raise the Bar Participants To the Point Garthwait & Griffin | |
The board and communications committee of this Silicon Valley congregation decided that an upgraded logo and tagline (Where You Belong) would not only welcome new prospects but also energize members to participate more fully. This was one component of a larger branding project.
| Raise the Bar Participants To the Point The Visual Group | |
Guest Artisans Marshall Cetlin Rick Smith Bill Conlon |
Penguin Computing had a valuable piece of web real estate, Beowulf.org, that needed a complete overhaul: new architecture, new look and feel, and simplified content management approach so it wasn’t dependent on the CTO’s day-to-day maintenance. We were able to give them a turnkey solution including freeform search capability for years of mailing list archives. We did the content development for new materials and ghost wrote the CTO's monthly column.
| Raise the Bar Participants | |
Guest Artisans Rick Smith Design |
This intranet was created to help staff and partner agencies learn about the many programs offered through Children's Mental Health. Innovations included a flexible search capability, print-on-demand fact sheets, and an interactive review area to improve communication and consensus-building.
| Raise the Bar Participants To the Point S4i | |
This 25 minute video was created as part of a social marketing campaign for Contra Costa County Children's Mental Health. We provided a concise explanation of the Children's System of Care, showed how real families are affected and how the CSOC has a positive impact on children and saves taxpayer money.
| Raise the Bar Participants To the Point Garthwait & Griffin Grayfox Productions | |
This was the second version of the Raise the Bar site originally designed in 1997. We made a more lightweight version, adding a project database to emphasize our knowledge management experience. We also incorporated the name changes of our team members and recognized the addition of Deanna Orr and Bill Conlon to To the Point.
| Raise the Bar Participants Media Net Link S4i | |
Guest Artisans Whitney Wood |
Alchemedia's executive team wanted to explore and evaluate new markets for the company's image protection technology. This research and analysis identified and measured appropriate segments in knowledge management, information services, virtual private networks (VPN), e-learning, application service providers (ASP), CRM, and security. It also provided an extensive resource listing for available studies.
| Raise the Bar Participants To the Point | |
Guest Artisans Deanna Orr Whitney Wood Bill Conlon |
The US marketing manager of Elateral, a UK-based provider of Web-based collateral publishing services, wanted to analyze the company's sales tools and marketing materials. We defined value propositions and key messages, suggested modifications to the Web site and collateral, and outlined a range of sales tools to enable the success of the US sales force.
| Raise the Bar Participants To the Point | |
Guest Artisans Deanna Orr Whitney Wood |
We designed a series of one- and two-page print ads for Critique Magazine, Artweek PEI, and other photography and design magazines to promote Alchenedia's gallery service. The dramatic imagery tied to graphical language of the dot com application and to the direct marketing campaign.
| Raise the Bar Participants The Visual Group | |
Guest Artisans Mel Lindstrom Photography Neumeier Design |
We created a modular layout that allows Alchemedia's sales people to assemble the appropriate materials for a given sales call. The relevant data sheets, solution briefs, and service overviews slide into the Clever Content platform brochure. New products and solutions can be added over time without requiring major redesign. Copy was written to integrate with and complement the corporate Web site.
| Raise the Bar Participants The Visual Group Peter Fox Photography | |
In Phase 2, we expanded Alchemedia's interactive Web application to include more elaborate galleries (essentially individual 112-page dynamic web sites) and an e-commerce component for rental transactions. The administration function was enhanced. The site was transferred to an internal team for the addition of remote protection services.
| Raise the Bar Participants Media Net Link Big Chief Partners S4i | |
Guest Artisans Lutris Technologies Deanna Orr Chris Salter BJ Murphy |
After their first successful year of operation, the principals of professional services company The Gorilla Search Group wanted an update to their online brochure as part of a direct mail promotion. Senior financial executives for major Silicon Valley corporations and start-ups really appreciate the site's humor. We expanded on the theme of gorillas and bananas to increase the fun.
| Raise the Bar Participants Media Net Link S4i The Visual Group Peter Fox Photography | |
Guest Artisans Deanna Orr Bill Conlon Steve Bloom Photography |
A partnership wanted a promotional site for Casa Obelisco, their vacation villa in Mexico. The owners provided the copy and photographs. We gave them a simple site that was visually distinctive, showed the beautiful building and surroundings, and required minimal maintenance.
| Raise the Bar Participants Big Chief Partners S4i | |
Guest Artisans Bill Conlon Deanna Orr |
We had defined and built a dot com service featuring Alchemedia's Clever Content technology. We also identified a year-long promotional plan to announce and promote the service. Members of Raise the Bar participated in the initial promotional activities, which leaned heavily on direct mail and guerilla marketing techniques. Ultimate responsibility was turned over to the internal team for execution.
| Raise the Bar Participants To the Point | |
Guest Artisans Deanna Orr |
Zembu developed software to distribute dynamic Web applications on syncronized servers. The company's executive team wanted to exit stealth mode on a particular date, yet the products, strategy, and messages had not been fully defined. We designed a corporate site that could be easily updated and expanded by the internal Webmaster for launch. We provided conceptual models to quickly explain Zembu's complex technology and a recruiting area to reflect the kinds of people the company wants to attract for its team.
| Raise the Bar Participants To the Point Media Net Link S4i Peter Fox Photography | |
Guest Artisans Bill Conlon Deanna Orr Whitney Wood |
We developed this interactive Web application on a very tight timeframe as part of Alchemedia's relaunch at a major trade show. This image hub service demonstrated the Clever Content image protection technology to strategic audiences of photographers, artists, and content developers and Web designers. Phase 1 included free portfolios with an automated self-publishing system and a simple administration function.
| Raise the Bar Participants Big Chief Partners S4i The Visual Group | |
Guest Artisans Lutris Technologies Wendy McConachie Chris Salter Deanna Orr |
The Gorilla Search Group, a new professional services company, needed an online brochure. As they recruit senior financial executives for major Silicon Valley corporations and start-ups, the principals wanted something distinctive and sophisticated. They also wanted a site that would not require any day-to-day maintance. The site was promoted with print advertising and direct mail.
| Raise the Bar Participants S4i The Visual Group Grayfox Productions Peter Fox Photography | |
Guest Artisans Deanna Orr Bill Conlon Steve Bloom Photography |
Alchemedia's executive team had targeted specific markets for the company's image protection technology and content commercialization software. This research and analysis identified and measured appropriate segments in photography, promotions, and content development and provided market sizing data for the company's fundraising and business planning. It also identified positioning of the company's long-term product vision.
| Raise the Bar Participants | |
Guest Artisans Deanna Orr |
Alchemedia's executive team wanted to define a dot com service of the company's image protection technology geared to people and organizations who could not afford or support their dedicated server product. This MRD articulated the needs of artisans with and without their own sites, by defining an image hub that linked to large and small users of the technology. Strategic audiences of content developers and web designers could be introduced to the technology when they came to the hub to find images.
| Raise the Bar Participants | |
Guest Artisans Deanna Orr |
This corporate site was the first production site using Alchemedia's image protection technology. As the software was early in its development, our experiences generated valuable product feedback to the engineering and support teams. We provided the look and feel and a customer-centric architecture, wrote all copy, and created visual elements that integrated with video, presentations, print, and event collateral.
| Raise the Bar Participants Media Net Link Big Chief Partners S4i The Visual Group Garthwait & Griffin Peter Fox Photography | |
Guest Artisans Deanna Orr Eric Berendt Bill Conlon |
These pocket-sized sales guides, FASTFacts, fit easily into a briefcase so sales reps can brush up on a particular issue while on the road. Working from an example created for a server product, we conceptualized, wrote, and produced a series of FASTFacts for the Sun workstation group. The topics included the Ultra 5 and Ultra 10 volume sales initiative; graphics accelerators; software engineering, EDA, MCAD, and financial markets; and introduction of Sun Ray, the thin client enterprise appliance. The reactions from both the training organization and the sales force were extremely enthusiastic.
| Raise the Bar Participants The Visual Group | |
Guest Artisans Bill Conlon Windward Communications |
One of the Raise the Bar partners, Garthwait & Griffin, needed a promotional site for its corporate video production service as well as a way for interested parties to purchase its documentary films. We provided an elegant site that showed off the quality of the principals' work and helped support their activities on behalf of a free Tibet. Leads are collected in a simple database. E-commerce capabilities are provided by linking to an ASP.
| Raise the Bar Participants S4i Livoni Design Garthwait & Griffin | |
Guest Artisans Deanna Orr Bill Conlon |
Alchemedia's executives wanted to launch the company at the PhotoPlus Expo trade show in NYC. They invested in a platinum sponsorship and a large booth with a small theatre area. We worked with their small in-house marketing team to project a much larger presence. Our integrated elements included a video, live show script, presentations, demonstrations, booth collateral, banners, handouts, T-shirts, program ads, and training for staff working the tradeshow floor. We also launched their new corporate site in time for the show and had their dot com service ready to be previewed.
| Raise the Bar Participants Media Net Link Big Chief Partners S4i The Visual Group Garthwait & Griffin Peter Fox Photography | |
Guest Artisans Deanna Orr Bill Conlon Eric Berendt Chris Salter Lutris Technologies Wendy McConachie |
An interactive sales tool for Sun's global sales force, commissioned by the workstation division. Included industry-specific tips from top reps, where-to-aim suggestions by market segment, and sales-centric advice about customer-centric solutions. The JIT solutions builder let reps enter a known client profile and have specific hardware models, third party software, and presentation slides recommended for their sales calls. Also published on reseller Web and integrated into the corporate intranet.
| Raise the Bar Participants Media Net Link Big Chief Partners S4i Grayfox Productions Peter Fox Photography Systems Packaging | |
The intranet for Sun's workstation division was designed to be lightweight for the global sales force and easy to maintain. It featured a javascript site map that let users easily return to the workstation area even if their click paths took them to another division's area. We maintained the site for one year through two major upgrades before handing operations over to the internal Web team.
| Raise the Bar Participants Media Net Link Big Chief Partners S4i Livoni Design | |
Guest Artisans Deanna Orr Bill Conlon |
Donna Dubinsky, co-founder of Palm, had been invited to speak at the Agenda Conference. The talk introduced her new venture, Handspring, and gave her assessment of the hand-held computing market. We helped her refine her story and present her theories more succinctly, and provided a clean look and feel for the presentation (in advance of the company's corporate identity being developed).
| Raise the Bar Participants S4i | |
Sun's workstation group was launching a new line of lower cost engineering workstations in January '98. This show was to be part of the Sun sales training video series, "To know it is to sell it." We presented the new products in the context of the real world customer applications and featured the marketing director and product line manager describing Sun's vision for technical markets.
| Raise the Bar Participants To the Point Garthwait & Griffin | |
The director of marketing for Sun's Ultra workstation product line wanted the division's customer presentations to be more customer-centric. We created a solutions-oriented modular framework that related to workstation users' technical disciplines and deliverables. We wrote presentations and designed graphics elements to support quarterly launches over a two-year period. These Applix and PowerPoint presentations originally used the existing corporate template, but we later designed another template that was easier to print and read and was widely adopted around the company.
| Raise the Bar Participants S4i | |
Guest Artisans Bill Conlon Deanna Orr |
We reworked the workstation area of the main Sun corporate Web, originally to support a major product line expansion. Using existing Sun-designed templates, we created a solutions-oriented information architecture that helped visitors identify the right workstations and software for their purposes. The models reflected appropriate technical disciplines, spans of control, and deliverables of the audience. We organized and wrote much of the copy, created the unique graphics, and integrated relevant third party software information. In addition to supporting quarterly launches, we maintained the site for over a year before transitioning operations to an internal team.
| Raise the Bar Participants Media Net Link Big Chief Partners S4i | |
Guest Artisans Deanna Orr Bill Conlon |
SGI wanted its Hot Mix 16 co-marketing CD to promote the company's value in solutions for design and manufacturing, e-commerce, intranets, and software development. We devised the creative concept, wrote the solutions copy, and designed and developed the interface for the CD.
| Raise the Bar Participants S4i | |
Guest Artisans Kelli Ambrosi Toni Biondi |
Our team created a co-marketing identity to formalize our collaborations. We built a Web site, corporate identity, sales kit, and direct mail piece to promote our joint activities.
| Raise the Bar Participants Big Chief Partners S4i The Visual Group Livoni Design Garthwait & Griffin Grayfox Productions | |
Guest Artisans Deanna Orr NetMeme |
Executive search firm Management Solutions, Inc. and subsidiary companies had plans to take the company public, so they needed a more professional image. We redesigned the company's brand and corporate identity. Our strategic plan identified new positioning that would allow the company to differentiate in a crowded marketplace and built on its unique strengths. In addition to key messages and general creative treatment, we developed comps for a full integrated campaign of CD-ROMs, calendars, Web site, and other sales tools.
| Raise the Bar Participants Big Chief Partners S4i The Visual Group Grayfox Productions Peter Fox Photography | |
Guest Artisans Deanna Orr NetMeme Bill Conlon |
Bay Networks was launching Accelar, a new line, brand, and type of routing switch. We translated very technical product descriptions into a customer-centric context that allowed prospective customers to know if Accelar would work for their type of operation. The microsite we created had to work within an existing site structure and design, yet be self-contained so the relevant information wasn't lost among the many other product brands. The conceptual model that described the nature of the building and network configuration continued to be used long after the product information had been integrated into the main site.
| Raise the Bar Participants Big Chief Partners S4i | |
Guest Artisans NetMeme Deanna Orr Bill Conlon |
Bay Networks had invested in a major site redesign by a large agency. The transition had only been partially implemented. The Web operations team needed to support the various internal teams and other third party developers modifying subsections of the site. We created an online style guide that included checklists, timing/approval guidelines, schematics, examples of various layouts, and interactive HTML templates that accessed a library of code and graphic elements. We also provided generic resources to enable the company to build better Web sites for their target audiences and a hardcopy version of the guide.
| Raise the Bar Participants Big Chief Partners S4i | |
Guest Artisans Deanna Orr NetMeme |
We prepared a storyboard and functional specification for an interactive CD with an option for Internet-enabled data consolidation so the VISA market research team could more easily test financial product concepts with global audiences. The information architecture allowed new products to be tested without requiring the basic framework or software to be modified.
| Raise the Bar Participants Big Chief Partners Grayfox Productions | |
The Connecting Your World brochure described the various solutions offered by Novell's information access and management group, set in the context of customer networks. This visually rich but low-cost piece covered branch office connections, corporate host access, mobile computing, Internet access and publishing, electronic commerce, network management, and computer-telephone integration for networks of different scales.
| Raise the Bar Participants S4i | |
"New Worlds", a 4-minute, high-energy show, was the next generation vision video for Novell's Connecting Your World campaign. It was used in live demos at trade shows, corporate events, and sales presentations. It predicted how companies of various sizes would take advantage of the Web for intranets and extranets.
| Raise the Bar Participants Livoni Design Garthwait & Griffin | |
Novell's Connecting Your World campaign was taken on the road to 70 cities worldwide and also packaged as a seminar in a box. In addition to the videos, the CD-ROM fulfillment piece, and the solutions brochure, the theme was extended to dramatic collateral boxes, screen savers, attendee notebooks, presenter guides, and detailed instructions for logistics and demonstations. The project included turnkey logistics support.
| Raise the Bar Participants Big Chief Partners S4i The Visual Group Livoni Design Garthwait & Griffin Grayfox Productions Systems Packaging | |
Guest Artisans Innovation Ventures Deanna Orr Karyn Frances Gray |
The New Worlds theme was a centerpiece of the 1996 Novell sales meetings in the US, Pacific, and Europe. The live show and demonstrations identified how companies of various sizes could take advantage of the Web for intranets and extranets. Actual customers were involved to determine examples, provide demonstration scenarios, and participate in the events.
| Raise the Bar Participants S4i Garthwait & Griffin Grayfox Productions | |
SGI created Innovate Online to increase use of its workstations, servers, and tools by the professional content development community. We wrote the plan for this online community, then created the demos that were tested with the target audience and internal constituencies. We defined the architecture, knowledge management system, professional services directory, look and feel, and context models. Using a combination of internal and external resources, we managed the entire development effort, conferencing system, Creator developer program, and all promotional activities. We also hired and trained the internal staff and supported the transition to self-sufficiency.
| Raise the Bar Participants S4i | |
Guest Artisans Deanna Orr NetMeme EDP Consulting Motet NetJet Creativity Studio |
SGI wanted to increase use of its workstations, servers, and tools by the professional content development community; we had already created the online community Innovate Online to support that goal. In this project, we created a familiar gallery context to be shared by Innovate Online and the co-marketing vehicle, Hot Mix, that SGI uses to promote third party software. Working with a combination of internal and external resources, we conceptualized and designed the site/CD and managed development and promotional activities.
| Raise the Bar Participants S4i | |
Guest Artisans Deanna Orr Kelly Ambrosi NetMeme Percepticon |
This interactive CD-ROM (programmed in Director) was created as a fulfilment piece for an advertorial introducing Novell's Connecting Your World campaign. The information design allowed users a choice: find solutions from their own network structure or perspective (mobile or desktop users, network managers, CIOs, or executives) or go directly to the specific solution or product information. Used all the video materials produced for the campaign.
| Raise the Bar Participants Big Chief Partners S4i Livoni Design Garthwait & Griffin | |
Guest Artisans Lightspeed Productions |
These videos were a key element of Novell's Connecting Your World campaign. "Two Worlds", a 3-minute, high-energy vision piece, set the stage for the whole campaign. "Connecting Your World" was an 8-minute show used for introducing seminars and road shows. Selected elements of both were used in live demos at trade shows, corporate events, sales presentations, and the solutions CD-ROM fulfillment piece.
| Raise the Bar Participants Livoni Design Garthwait & Griffin Grayfox Productions | |
The 1995-96 marcom plan for Novell's information access and management group included the Connecting Your World campaign. The customer-centric approach helped both sales staff and customers identify appropriate solutions for given accounts. Customers could easily pick out their own network structure: SOHO, single location workgroups, distributed workgroups, and global enterprises. The plan covered all types of deliverables and articulated key messages for the division and product groups.
| Raise the Bar Participants | |
Guest Artisans Apex Consulting |
NetFrame was an early entry into the multipurpose server market. A single box could host an application server, a data server, and a Web server. As part of its Oracle upgrade, the IT department was proposing a data warehouse that would leverage the company's own hardware. We explained how the data warehouse could be structured to allow a sophisticated CRM (customer relationship management) system using the Oracle database and Lotus Notes.
| Raise the Bar Participants | |
Guest Artisans Bill Conlon |
During SGI's launch of the Ada '95 Compiler and Toolset, the product manager had too many products on his plate, so we stepped in and handled the rollout. We wrote the product introduction plan, press releases, collateral (solutions brief and datasheet), and competitive analysis; created a video and product presentations; and managed the introduction event at a trade show.
| Raise the Bar Participants Grayfox Productions | |
Apple wanted to demonstrate its interest in the Chinese market by sponsoring a 3-day event for business and technical people from leading ISVs to help them meet potential distribution partners and consultants. We provided a totally turnkey event, including program development, multimedia, staging, speaker recruitment, promotion to and registration of attendees, advance and on-site logistics, and hospitality.
| Raise the Bar Participants Big Chief Partners The Visual Group Grayfox Productions | |
Guest Artisans Bill Conlon Jeffrey Aaronson Apex Consulting Karyn Frances Gray |
NetFrame was an early entry into the multipurpose server market. A single box could host an application server, a data server, and a Web server. To help the company install Oracle business applications, we wrote custom user documentation and training for purchasing and receiving, accounts payable, and general ledger that clearly related the software to the actual business operations at the company.
| Raise the Bar Participants | |
Guest Artisans Bill Conlon |
Before the term "data warehouse" was widely used, Apple implemented a centralized database that was a world-wide consolidation of their distributed financial, sales, and distribution systems. Judith Schwartz of To the Point managed the testing process, positioning the 160 distinct programs into user-centric contexts. Ric McGredy, founder of development partner Media Net Link but then an Apple employee, was the technical lead on the general ledger applications -- ultimately the most successful portion of this $34 million project.
| Raise the Bar Participants Media Net Link | |
Guest Artisans KPMG |
